'NextBigThing 60 Final' Hilariously Highlights Consumer Second Thoughts

By: Matt Ho - Published: Nov 25, 2011 • References: youtube & ohgizmo
With the arrival of the new Samsung Galaxy S II, the electronics company decided to promote its product in an extremely clever way in a commercial called 'NextBigThing 60 Final.'

Instead of displaying a pair of hands swiping through a phone while endlessly talking about its great features, the 'NextBigThing 60 Final' ad goes a different route. The scenario presents a series of people lining up desperately just to get a iPhone, which is always a questionable action. All are eager and excited until they see someone holding the Galaxy S II that makes them wonder if waiting in advance was even worth it in the first place.

This is probably the most well thought-out smartphone commercial I've seen. It takes a completely different angle, it's funny and I love that it pokes fun at the competition. Stats for Woeful Smartphone Ads Trending: Older & Mild
Research: 730 clicks in 233 w
Interest: > 3 minutes
Concept: NextBigThing 60 Final
Related: 117 examples / 90 photos
Segment: Females, 18-55
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