'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals

By: Vittoria Natarelli - Published: Jun 29, 2010 • References: raisehopeforcongo.org & buzzfeed
'I'm a Mac and I've Got a Dirty Secret' is a spoof ad that sheds light and awareness on the war in Congo, the deadliest war in the world.

Unknown to most people, our technology is made of minerals that fuel the conflict in the war-torn country. From PCs to Macs to cell phones, our technology is made at the cost of many lives. The Enough Project, along with Raise Hope for Congo, are looking to end this problem.

'I'm a Mac and I've Got a Dirty Secret' encourages viewers to use their voice to solve the problem. Stats for Truthful Tech Ad Spoofs Trending: Older & Warm
Research: 3,822 clicks in 308 w
Interest: > 3 minutes
Concept: I'm A Mac And I've Got A Dirty Secret
Related: 95 examples / 73 photos
Segment: Neutral, 12-55
Comparison Set: 35 similar articles, including: cloning psas, viral smartphone spoofs, and macabre motorist psas.