'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals

By: Vittoria Natarelli - Published: • References: raisehopeforcongo.org & buzzfeed
'I'm a Mac and I've Got a Dirty Secret' is a spoof ad that sheds light and awareness on the war in Congo, the deadliest war in the world.

Unknown to most people, our technology is made of minerals that fuel the conflict in the war-torn country. From PCs to Macs to cell phones, our technology is made at the cost of many lives. The Enough Project, along with Raise Hope for Congo, are looking to end this problem.

'I'm a Mac and I've Got a Dirty Secret' encourages viewers to use their voice to solve the problem. Stats for Truthful Tech Ad Spoofs Trending: Older & Warm
Traction: 3,802 clicks in 233 w
Interest: > 3 minutes
Concept: I'm A Mac And I've Got A Dirty Secret
Related: 98 examples / 75 photos
Segment: Neutral, 12-55
Comparison Set: 36 similar articles, including: viral smartphone spoofs, reverse logic psas, and cloning psas.