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Sony Xperia ion 'One Block' Commercial Promotes Spider-Man Release

By: Katherine Vong - Published: • References: campaigns.sonymobile & brandchannel
Sony has just released an ad that promotes both the Sony Xperia ion smartphone and the release of its upcoming movie 'The Amazing Spider-Man,' which will hit theaters July 3.

The commercial is called 'One Block' and it features a guy using the Sony Xperia ion 4G LTE phone. He is so captivated with what he experiences on the phone that all of it becomes part of the reality that surrounds him, such as Spider-Man stopping a thief. To demonstrate the connectedness a user experiences with HD -- "what it's like when everything's in HD" -- Sony actually hid Sony movies, shows, music, games and more from into the commercial, encouraging viewers to guess what they are. Watch the commercial here to see if you can spot them all! Stats for Extremely Resonant Phones Trending: Older & Mild
Traction: 253 clicks in 129 w
Interest: > 3 minutes
Concept: Sony Xperia Ion
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: phone-turned-gameboy consoles, holographic movie rooms, and interactive pop star apps.