This Samsung World Cup ad is the latest in a multi-part story-line where a group of mysterious alien invaders has descended to Earth and challenged the world's best soccer players to a match -- with the future of the galaxy at stake. The multi-part ad series promotes the Samsung Galaxy 11.
This ad, titled 'The Training' shows an assortment of stars -- including Cristiano Ronaldo, Lionel Messi, Wayne Rooney and others -- being put through a futuristic training regimen by their boss, played by legendary former player and coach Franz Beckenbauer.
The high-tech training includes dribbling soccer balls that have a mind of their own and blasting shots at futuristic robotic defenders. The players are seen using Samsung mobile devices to check their fitness and track their progress.
The Samsung World Cup ad doesn't ever mention the World Cup (Samsung is not one of the official sponsors) but it's no coincidence that this ad series is being released with the World Cup just around the corner.
Stats for Extraterrestrial Mobile Ads
Trending: Older & Mild
Research: 252 clicks in 104 w
Interest: > 3 minutes
Concept: Samsung World Cup
Related: 98 examples / 75 photos
Segment: Males, 18-55+
Comparison Set: 36 similar articles, including: brash beer ads, thrilling world cup ads, and amputee soccer player ads.
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