The T-Mobile UK Parking Ticket campaign is a short capture of candid moments involving a traffic warden giving out ticketing teasers to parking patrons.
The campaign is a little offbeat, but its aim is to promote the phone companies' ban against shocking bill charges. The jokey clip brings light to the T-Mobile plan that prevents extra fees by allowing you to topup talk time only when you requiring more minutes. In order to express this new money-saving feature, a camera catches a British, uniformed traffic watchman slapping citations on vehicles mid-park like a phone bill usually shocks undeserving consumers.
The merciless meter-man doesn’t givein to the confused commuters despite their raised voices, fits of rage, or racking sobs. In the end, the jig is revealed as a hoax to which the warden receives hugs and highfives from the relieved victims. The T-Mobile UK Parking Ticket campaign proves to be both witty and wallet-friendly.
Stats for Candid Cellphone Campaigns
Trending: Older & Mild
Research: 474 clicks in 240 w
Interest: > 3 minutes
Concept: T-Mobile UK Parking Ticket
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: t-mobile to release the shadow, subtle candid cameras, and candid camera advertising.
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