The Windows Phone Fight Ad Features a Samsung-Apple Brawl

By: Michael Hines - Published: Apr 30, 2013 • References: dvice
Apple and Samsung lovers may want to brace themselves before watching the Windows Phone fight ad. The commercial spot, which is set at a wedding divided by those who use Samsung smartphones and those who use iPhones, is meant to celebrate the Windows Phone Nokia Lumia 920 winning the Endgadget Reader's Choice Smartphone of the Year award. What a mouthful.

The two smartphone sides quickly begin arguing over whose phone is better and an all-out brawl breaks out. The Windows Phone fight ad features plenty of snarky swipes at both phones, including jokes about the Galaxy's ability to share information with other Galaxies through touch and the Apple loyalist being sheep. The spot toots the horn of the Nokia Lumia 920 at the end, but the majority of the laughs come from the jokes directed at both Samsung and Apple. Stats for Smartphone Smackdown Commercials Trending: Older & Mild
Research: 433 clicks in 156 w
Interest: > 3 minutes
Concept: Windows Phone Fight Ad
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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