To promote its new Duracell Powermat 24-Hour Power System, a wireless charger that keeps your mobile powered up while you're out and about, Duracell has enlisted the help of rap star Jay-Z to appear in its latest ad campaign.
The campaign includes this commercial, which focuses on Duracell's 'always powered' concept, showing a guy going about his day-to-day business without losing power on his cellphone. A battery icon floats around him, indicating that his phone is either fully or mostly charged, while others in the commercial have dangerously low battery levels. Jay-Z appears at the end of the spot, grabbing his own Duracell Powermat 24-Hour Power System charger from the main character and saying, "Never be powerless."
While the Duracell Powermat 24-Hour Power System is currently only available in New York and online, the brand plans to roll it out nationally by the fall.
Stats for Rapper-Endorsed Chargers
Trending: Older & Mild
Research: 940 clicks in 195 w
Interest: > 3 minutes
Concept: Duracell Powermat 24-Hour
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: conductive phone chargers, fun battery packs, and green cellular chargers.
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