To promote the Ascend P6 smartphone, O2 and Huawei enlisted the help of style-conscious celebrity George Lamb. Lamb confronts "one of the most serious problems facing humanity,"—the instance of VML or "Visible Mobile Lines," where bulky phones are stuffed into pockets and create unsightly outlines. This is a problem that affects many, as proved by pictures of celebrities like Harry Styles and Justin Timberlake.
Lamb hits the streets to approach men and women who are guilty of having VML. Having a phone that is too big to be slipped into a pocket is an uncomfortable problem as well as an unattractive one. Luckily, Lamb introduces them to the Ascent P6 smartphone, the slimmest phone on the market, which is undetectable when put into a pocket.
Stats for Bulky Phone-Protesting Campaigns
Trending: Older & Mild
Research: 782 clicks in 140 w
Interest: > 3 minutes
Concept: Ascend P6 Smartphone
Related: 86 examples / 66 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: denture-inspired phone cases, men-targeted smartphones, and do-it-yourself cellphones.
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