The Diesel 'Calvi on the Rocks' campaign is a Facebook-based initiative that goes hand-in-hand with the fashion brand's sponsoring of the Calvi on the Rocks music event. Diesel has created a special tab on Facebook that asks fans and attendees to interact with the page by posting pictures, exploring highlights, watching videos and more.
In addition to updating fans on the latest news at the festival through the hashtag #dieselincalvi, the Diesel Calvi on the Rocks Facebook page also allows users to explore Diesel's latest apparel offerings -- beachwear and accessories that would be perfect for the summer music festival -- by clicking through to the brand's website. What's more, fans can experience all the fun and excitement of the parties at the event through the blog section, which provides highlights of parties such as Diesel En Casa, which featured live acts as well as DJs from around the world.
Stats for Music-Themed Social Shopping
Trending: Older & Chilly
Research: 827 clicks in 202 w
Interest: 0.8 minutes
Concept: Diesel Calvi On The Rocks
Related: 81 examples / 62 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: denim dummy ads, life lesson fashion ads, and color-licking undies ads.
Music-Themed Social Shopping
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