'I am Levi's' Instagram Campaign Searches for Next Star

By: Katherine Vong - Published: Jan 7, 2012 • References: & gq
The 'I am Levi's' Instagram campaign is yet another photo-themed campaign among the many we have seen of late, but this one sets itself apart by offering participants the chance to be the star of the fashion brand's next 2012 campaign.

Targeted at both males and females, the 'I am Levi's' Instagram global casting campaign asks people to submit photos of themselves using the Instagram app on their iPhones and with the tag #IAMLEVIS. Levi's will be regularly reviewing the submissions to see if their next star is in the mix. According to, there is no end date to the campaign and it's really not a photo contest -- Levi's just want to use crowdsourcing to find its next campaign model. So what are you waiting for? Stats for Crowdsourced Model Casting Trending: Older & Warm
Research: 9,955 clicks in 228 w
Interest: 1.6 minutes
Concept: I Am Levi S Instagram
Related: 81 examples / 62 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: photo-personalizing campaigns, dapper urban dude couture, and sketches-only virtual boutiques.