Superstar

Obermutten Campaign Posts Fan Profiles on Village Wall

By: Katherine Vong - Published: • References: psfk & adweek
How does a small, unknown town put itself on the map? Take a cue from the Obermutten campaign and create a Facebook page that promises to post fan's profiles on the village bulletin board for "liking" the page.

This is what the small 79-person town of Obermutten, Switzerland, did. The local mayor promised that whoever clicked on the fan page's "like" button would get his or her profile posted on the Obermutten's official notice board. The campaign, created by agency Jung von Matt, has managed to increase the town's fan page to over 12,000 fans. Costing about 10,000 Swiss francs to start, the campaign has reportedly brought in 2.4 million francs in earned media, says AdWeek.

Watch the video here for more details on this innovative social media campaign. Stats for Facebook Tourism Tactics Trending: Older & Mild
Traction: 3,358 clicks in 160 w
Interest: 1.9 minutes
Concept: Obermutten Campaign
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: social networking stats, online brand page battles, and facebook love charts.