From Tweeting Charity Scarves to Matchmaking Gift Apps

By: Laura McQuarrie - Dec 19, 2014
Playing up togetherness, the spirit of doing good for others, online shopping and being able to make highly personalized gift recommendations, these holiday social media campaigns leverage Instagram, Pinterest, Facebook, Twitter and even LinkedIn.

One of the most fun campaigns to bring out your inner child is the @tedselfie account on Instagram from Ted Baker, which takes the form of an adventure that has users hunt through various images to locate Santa's missing elves for the chance to win prizes.

When it comes to finding the perfect gift for someone on your list, Argos' Facebook app adopts a Tinder-style swiping system to have you quickly approve or reject suggestions for friends. Another great example is Tesco's #SecretScanta, which pulls information about what a Twitter user likes to post about in order to provide relevant gift ideas.