The Heineken Social Tree Will Change Modern Christmas

By: Parul Rohatgi - Published: Dec 14, 2011 • References: apps.facebook & simplyzesty
Heineken has come up with a fun and innovative way for sharing joy and wishing your friends and family good tidings this holiday with the Heineken Social Tree. Your favorite beer brand is creating a modern version of the traditional Christmas tree in Singapore called the Heineken social tree, this tree is 11 meters high and made up of 48 LED screens. There is also a related Facebook app, which will allow you to create you own customized greeting with animation, images, pictures and music.

These messages and good wishes will be up for everyone to see on the Heineken Social Tree at the Clarke Quay in Singapore between 17th and 26th December. Heineken has come up with a great seasonal idea for brand interaction with the social media-savvy customer. Stats for Booze-Branded Holidecor Trending: Older & Warm
Research: 2,702 clicks in 232 w
Interest: > 3 minutes
Concept: Social Christmas Tree
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: beeriffic t-shirt packaging, 14 marvelous man-made christmas trees, and beer bottle bricks.