Corona Extra Brings Festivities to Fans with “O’Tannenpalm Tree Lot"
Grace Mahas — December 10, 2022 — Marketing
References: coronausa & coronatannenpalm
This holiday season, Corona Extra is bringing Feliz Navidad festivities directly to fans in augmented reality with the introduction of the “O’Tannenpalm Tree Lot.” A Corona-themed winter wonderland is transformed into a delightful, interactive experience all season long, helping fans experience "La Vida Más Fina" in their homes.
This experience pays tribute to the iconic Corona Extra "O'Tannenpalm" commercial that has run every year during the holidays since 1990. As with the ad, the virtual experience adds a fresh spin to a classic holiday tradition.
“We’re thrilled to release a refreshing digital experience this Feliz Navidad season and provide Corona Extra fans instant access to the virtual O’Tannenpalm Tree Lot anytime, anyplace,” Alex Schultz, vice president of brand marketing, said. “This unique experience allows consumers to kick back and immerse themselves in the ‘La Vida Más Fina’ spirit during the hectic holiday season.”
Image Credit: Corona Extra
This experience pays tribute to the iconic Corona Extra "O'Tannenpalm" commercial that has run every year during the holidays since 1990. As with the ad, the virtual experience adds a fresh spin to a classic holiday tradition.
“We’re thrilled to release a refreshing digital experience this Feliz Navidad season and provide Corona Extra fans instant access to the virtual O’Tannenpalm Tree Lot anytime, anyplace,” Alex Schultz, vice president of brand marketing, said. “This unique experience allows consumers to kick back and immerse themselves in the ‘La Vida Más Fina’ spirit during the hectic holiday season.”
Image Credit: Corona Extra
Trend Themes
1. Augmented Reality Experiences - The integration of augmented reality technology into holiday experiences provides an opportunity for businesses to deliver unique and engaging interactions with their brand or product.
2. Virtual Winter Wonderlands - The creation of virtual winter wonderlands provides an opportunity for businesses to delight and engage with consumers in a safe and immersive way during the holiday season.
3. Interactive Festive Experiences - The development of interactive festive experiences provides an opportunity for businesses to connect with consumers and create memorable holiday experiences that can be enjoyed at home.
Industry Implications
1. Alcohol - The use of AR technology to enhance brand experiences provides an opportunity for alcohol companies to create engaging and interactive marketing campaigns that can be accessed at home.
2. Tourism - The creation of virtual winter wonderlands provides an opportunity for tourism companies to promote travel destinations in a safe and interactive way during the holiday season.
3. Retail - The development of interactive festive experiences provides an opportunity for retail businesses to create immersive and engaging holiday shopping experiences that drive foot traffic and sales.
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