Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users

By: Laura McQuarrie - Nov 22, 2014
References: clubcardsecretscanta & prexamples
This holiday season, Tesco launched a festive shopping social campaign that goes by the funny name of 'Secret Scan-Ta.'

Picking out a gift for someone can be a tricky task, but what someone shares on social media can actually reveal a lot about their interests. With this in mind, the Secret Scan-Ta tool has you plug in a Twitter user's social handle in order to match their tweets to relevant gift ideas from Tesco. As well as making shopping for Christmas gifts as easy as possible, participating Tesco Clubcard members will also be entered to win a draw for 5,000 points or a Samsung Galaxy S5, which could make the new year ahead very merry and bright for shoppers.