This year, the VML Australia Agency took a social approach to sending out holiday greetings, featuring a social Santa on SnapChat. Its ‚ÄėSnapChat Santa‚Äô account is exactly what it sounds like, capturing a snap of Santa‚Äôs day-to-day life on a unique countdown to Christmas.
Since Santa‚Äôs already made his presence known across other social media networks, it makes sense that he‚Äôd now branch out to share behind-the-scenes SnapChat photos this season.
SnapChat users who follow the 'Santa_Official' account will receive daily images like Santa grumbling about having to pick up reindeer droppings. The account dispels some of the magic that surrounds this holiday icon and as the VML Australia Agency describes, ‚ÄúBeing Santa ain‚Äôt all bells and ho‚Äôs.‚ÄĚ This is a fun type of Christmas greeting for the agency to send out, as well as a great one to get people checking back daily to see what Santa's up to.
Photo-Snapping Santa Accounts
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Santa on Snapchat Counts Down to Christmas with Captures of His Life
Published: Dec 22, 2013 • References: digitalbuzzblog