The Beats Pill Christmas Tree Responds to Twitter and Instagram

By: Meghan Young - Published: Dec 19, 2013 • References: a-g & psfk
The Beats Pill Christmas Tree is certainly one way to get into the festive mood while promoting an enticing consumer product that is just as worthy of being placed under tree as it is on it. Aside from being a great promotional tool that speaks to potential shoppers on various levels, it adds an element of interactivity that will entice people even more.

With every tweet sent out about the Beats Pill Christmas Tree, red LED lights within the Beats Pills twinkle in real-time and with every Instagram photo hash-tagged #BeatsHoliday will see their image on the tree. Created by a&g Labs, the innovation unit of advertising agency Allen & Gerritsen, the Beats Pill Christmas Tree is located at the Beats By Dr. Dre flagship store in New York City. Stats for Interactive Speaker Tennenbaums Trending: Older & Buzzing
Research: 4,546 clicks in 127 w
Interest: 0.8 minutes
Concept: Beats Pill Christmas Tree
Related: 78 examples / 60 photos
Segment: Neutral, 12-55
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