The ShopyCat App, which users have to consent to for the data mining to work, is an innovative way to match users to gift ideas. The other thing that is interesting about the App is that it encourages users to post, like and comment more on Facebook.
Implications - Consumers are eager to have the web make their lives simpler and more efficient. The Shopycat app takes data available on social networks and makes gift recommendations based on that. Companies should consider how they can leverage technology to make the lives of consumers more efficient.