Shopycat App Makes Gift Recommendations from Facebook Activity

By: Christopher DeLuca - Published: Nov 9, 2011 • References: facebook & psfk
The Shopycat app is a brilliant new social shopping technology being developed by WalMart in time for the holiday season. The app pays attention to the Facebook activity of its users and makes gift recommendations from that.

The ShopyCat App, which users have to consent to for the data mining to work, is an innovative way to match users to gift ideas. The other thing that is interesting about the App is that it encourages users to post, like and comment more on Facebook.

Implications - Consumers are eager to have the web make their lives simpler and more efficient. The Shopycat app takes data available on social networks and makes gift recommendations based on that. Companies should consider how they can leverage technology to make the lives of consumers more efficient. Stats for Online Gift Advice Apps Trending: Older & Mild
Research: 865 clicks in 237 w
Interest: 2 minutes
Concept: Shopycat App
Related: 72 examples / 55 photos
Segment: Females, 12-55
Comparison Set: 26 similar articles, including: handy banking apps, image-censoring apps, and antique font apps.