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Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm

By: Summer Luu - Published: • References: twitterknitter & psfk
In a feel-good project called Twitter Knitter, creative agencies Saint and RKCR/Y&R join forces in trying to keep the cold and needy warm this Christmas season.

The project invites tweeps to share quirky, witty and creative Christmas greetings with Saint’s crew of Twitter knitters. Using the hashtag #WarmUpCamden, the selected tweets will be turned into messages knitted into cozy scarves. The tweeted wraps from Twitter Knitter will then be distributed to people who need them the most in this cold and frosty weather. Stats for Tweeting Charity Scarves Trending: Older & Chilly
Traction: 4,950 clicks in 209 w
Interest: 4 minutes
Concept: Twitter Knitter
Related: 51 examples / 39 photos
Segment: Females, 12-55
Comparison Set: 19 similar articles, including: epic online activism, social media gift wrap, and valuable marketing tweets.