Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward

By: Laura McQuarrie - Nov 20, 2014
References: timhortons & marketingmag
In order to draw attention to the release of its festive holiday cups, Tim Hortons is encouraging people to share Warm Wishes on social media. The red holiday cups are printed to look like a cozy knit sweater and in addition to the literal warmth that comes from drinking a hot beverage, this campaign encourages doing deeds that will warm hearts as well.

Tim Hortons' Warm Wishes wants people to do something good for someone else and make a note of it on Instagram or Twitter with a photo or text message, plus the #WarmWishes tag. In order to keep paying it forward, for each good deed, Tim Hortons will donate a warm winter hat to a child in need this Christmas through the Tim Horton Children’s Foundation.