Isaiah Mustafa is back, trading in his signature persona as the Old Spice Guy for the festive Old Spice MANta Claus. His mission is to give 7 billion gifts to every last person on the planet while keeping them toasty warm by reigniting the emblazoned image of his tight pecks, abs and gorgeous smile in this comedic series of YouTube videos. Sporting only a towel and scarf in the videos, Mustafa will definitely bring a smile to your face this holiday season.
The Old Spice MANta Claus ad campaign, which was conceived and executed by the Portland-based ad agency Wieden + Kennedy, is already on its way to becoming another viral advertising stunt. Distinguishing itself as a company know for producing long-running social media campaigns, Wieden + Kennedy demonstrates how consistency and a good brand can go a long way.
Stats for Hunky Holiday Campaigns
Trending: Older & Warm
Research: 4,641 clicks in 232 w
Interest: > 3 minutes
Concept: Old Spice MANta Claus
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: mantastic deodorant ads, linebacker hygiene commercials, and sea captain cleansing campaigns.
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