It's the holiday season and many brands are taking advantage of this spirited time with marketing initiatives that really focus on customer emotion. One such brand is Clinton Cards, a UK-based card retailer that has launched a competition to grant one of its customers a Christmas wish.
Clinton Cards is using Facebook as the primary tool for this marketing campaign. To enter the competition, Facebook users must simply "like" the Clinton Cards Facebook fan page and write a short statement on what would make his (or someone else’s) Christmas the best one ever. The winner will be granted his wish, a value of up to $15,600 USD. There are also 50 secondary prizes, which comprise "Santa's Sacks" worth about $15 USD each.
According to PSFK, so far some of the entries have included everything from going on vacation for Christmas to enjoying a Christmas feast with the whole family.
Stats for Wish-Granting Greetings
Trending: Older & Chilly
Research: 482 clicks in 230 w
Interest: 3.4 minutes
Concept: Clinton Cards
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: supermodel greetings bloopers, drink barrel arboreals, and soda-branded holiday anthems.
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