L'Oreal Paris India opened up the chance for girls everywhere to experience walking the red carpet at Cannes with its latest social media campaign. The campaign was designed to promote its 'L’Or Sunset Collection,' designed exclusively for this event.
After 'liking' the Loreal Paris India Facebook page, fans are able to access a virtual red carpet and challenged to complete tasks to advance along the length of the carpet. Tasks were spread across Facebook, Twitter, Instagram and Pinterest, with directives like "Tweet like a Bollywood star," and "Share your Bollywood look." Fans who "walked" the most miles on the red carpet won exclusive coverage from the the Cannes Film Festival.
In just under a week, L'Oreal Paris India was able to up its followers on Instagram from 30 to 1,100.
Stats for Virtual Red Carpet Campaigns
Trending: Older & Mild
Research: 3,312 clicks in 151 w
Interest: 1 minutes
Concept: Loreal Paris India
Related: 70 examples / 54 photos
Segment: Females, 12-35
Comparison Set: 26 similar articles, including: shabby red carpet frocks, golden makeup moment ads, and folky floral fashion.
Virtual Red Carpet Campaigns
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