Superstar

This Wendy's Social Media Campaign Turns Tweets into a Love Song

By: Laura McQuarrie - Published: • References: twitter & creativecriminals
For this Wendy's social media campaign, the fast food restaurant asked Twitter users to tweet about its new Pretzel Bacon Cheeseburger with the hashtag "PretzelLoveSongs." The tweets sent out by participating Twitter users were then compiled into a heartfelt song for the the 'Pretzel Bacon Cheeseburger Love Songs Vol. 1' commercial.

The hilarious commercial turns ordinary tweets like "this is the next level amazing" and "mmmm" into an outrageous song that shows the passionate love people have for this hybrid burger.

Even if your tweet wasn't included in the first version, Wendy's is collecting more tweets for its 'Pretzel Bacon Cheeseburger Love Songs Vol. 2.' on Facebook and Twitter. This is an awesome way to reward social media users for participating in a campaign. Stats for Social Media Burger Songs Trending: Older & Mild
Traction: 670 clicks in 63 w
Interest: > 3 minutes
Concept: Wendy's Social Media
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: fast food inspired accessories, greasy reality graphics, and giant french fry orders.