The Trial by Timeline Analyzes Facebook to Reveal Your Crimes

By: Alexander Lam - Published: • References: trialbytimeline.org.nz & theverge
To raise awareness for oppressive regimes around the world, Amnesty International commissioned the ‘Trial by Timeline’ Campaign. Trial by Timeline is an online app that analyzes your Facebook profile in order to find evidence that would incriminate you in more restrictive parts of the world.

After sifting through your social media data, the website shows you what crimes you would be incriminated for. It then shows how many times you would be beaten, tortured, imprisoned and executed worldwide. In addition, a map displays what kinds of crimes you would be prosecuted for in each country.

The campaign was developed by New Zealand ad agency BBDO. Since New Zealand was recently named one of the freest countries on Earth, the agency wanted to show citizens what it’s like for people in less fortunate parts of the world. Stats for Social Media Prosecution Campaigns Trending: Older & Mild
Traction: 1,091 clicks in 66 w
Interest: 0.7 minutes
Concept: Trial By Timeline
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: militarized natural disaster ads, money-covering crises ads, and commandeered statue protests .