Ted Baker’s SS13 range is inspired by Finishing School, a sartorial establishment where old-fashioned manners and exceptional style always top the class. To promote the new line, Ted Baker has created an interesting social media campaign that sees the brand asking its ‘students’ to submit artistic interpretations of the campaign taglines to be submitted from anywhere in the world via Instagram and Twitter, as long as it's accompanied by the hashtag #TedBakerLines.
Once 500 lines have been written, everyone who entered correctly and in time gets a reward of an exclusive limited edition Ted Baker tote bag. the best entries will be displayed on the site and Facebook page with spot prizes given each day for stylish, inventive or funny ways to write the line. Ted will unveil a new line everyday.
Stats for Social Media-Fueled Motto Campaigns
Trending: Older & Buzzing
Research: 9,091 clicks in 164 w
Interest: 1.4 minutes
Concept: Ted Baker Lines
Related: 77 examples / 59 photos
Segment: Neutral, 18-35
Comparison Set: 28 similar articles, including: social media-inspired cameras, faceless couple photography, and crass calligraphy portfolios.
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