Remember that Nike Chosen ad? Turns out that the brand is doing a lot more than just epic commercials with the Nike 'The Chosen' Facebook Campaign.
As the Nike 'The Chosen' Facebook Campaign suggests that the brand is hitting up social media for interactive purposes. Since the commercial featured so many cool stunts from the world of extreme sports, the company is letting sports enthusiasts film their own epicness with their personal crew. The crews are encouraged to create as much buzz as they can through the use of social media. The winners will be determined by professionals within Nike and their athletes.
So you think you have what it takes to show off a couple moves on a surfboard or a BMX bike? Then sign up now!
Stats for Extreme Sports Crew Contests
Trending: Older & Chilly
Research: 2,573 clicks in 258 w
Interest: 1.5 minutes
Concept: Nike The Chosen Facebook Campaign
Related: 74 examples / 57 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: motivating interactive campaigns , kid cash campaigns, and virtual visit campaigns.
Extreme Sports Crew Contests
More Stats +/-
Kid Cash Campaigns
Motivating Interactive Campaigns
Virtual Visit Campaigns
Aging Customer Campaigns