The hit USA network show 'Suits' has upped the ante this summer with the upcoming release of its interactive social media experience 'Suits Recruits.' The campaign will take parts of a scripted episode that was originally meant for air and turn it into mini webisodes that people can actually get involved in through Facebook. The initiative is based on previous successes from the television show 'Psych' and its #HashTagKiller Twitter campaign.
The use and integration of social media can be a vital component for success of television shows. Finding new methods to create a fanbase and connect to followers is largely important in keeping the fans satisfied. 'Suits Recruits' is launching as a promotion of not only sponsor Lexus, but also as the official Suits season is set to premiere June 14th.
Stats for Facebook-Guided TV Campaigns
Trending: Older & Chilly
Research: 1,411 clicks in 203 w
Interest: 0.9 minutes
Concept: Suits Recruits Social Media
Related: 107 examples / 82 photos
Segment: Neutral, 12-55
Comparison Set: 39 similar articles, including: news appreciation graphics, hunky tea campaigns, and interactive comic books.
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