Volkswagen’s ‘Original Click’ Campaign is Web-Savvy

By: Courtney Scharf - Published: May 25, 2012 • References: vw & adverblog
Created to promote the company’s original auto parts, Volkswagen’s ‘One Click’ campaign is a brilliant appropriation of YouTube.

The entire idea of the advertising focuses around the idea of originality. Noticing an insurmountable amount of YouTube spin-offs from original content, VW decided that they would intervene in a way that worked for them. The auto company placed ads on imitation clips, and clicking on those ads led viewers to the original copy of a YouTube video. For example, someone watching a terrible rendition of ‘Thriller’ would be directed to the original by Michael Jackson. Remarkably in touch with web trends and providing a welcomed service at once, this approach is outstandingly innovative.

Volkswagen, a company who has always held a solid cultural connection, has really hit it out of the park with this YouTube campaign. Stats for Imitation-Busting Ads Trending: Older & Average
Research: 1,231 clicks in 208 w
Interest: > 3 minutes
Concept: Volkwagens Original Click Campaign
Related: 86 examples / 66 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: danger-avoiding auto ads, apocalyptic auto ads, and chinese calendar car ads.