From Augmented Reality Driving Apps to Test Drive Prank Ads

By: Laura McQuarrie - Published: Sep 3, 2014
These campaigns make use of everything from pranks to augmented reality in order to encourage people to book a car test drive. Unless a driver happens to be near a car dealership, or actively looking for a new car, it's not likely that they'll be taking the opportunity to take a car for a spin. Since a lot of people spend time at their desks at work or at home, a lot of these attempts to encourage test drives take the form of videos, games or interactive social media experiences to simulate the experience of getting behind the wheel.

Although their approaches are completely different, some fantastic examples of fun test rides include Jagular's Villain Academy and Toyota's Musical City stunt. Stats for 26 Car Test Drive Campaigns Trending: Older & Buzzing
Research: 34,173 clicks in 90 w
Interest: 4.2 minutes
Concept: Car Test Drive
Related: 218 examples / 168 photos
Segment: Males, 18-55
Comparison Set: 80 similar articles, including: test drive advergames, test drive prank ads, and in-mall car showrooms.