These campaigns make use of everything from pranks to augmented reality in order to encourage people to book a car test drive. Unless a driver happens to be near a car dealership, or actively looking for a new car, it's not likely that they'll be taking the opportunity to take a car for a spin. Since a lot of people spend time at their desks at work or at home, a lot of these attempts to encourage test drives take the form of videos, games or interactive social media experiences to simulate the experience of getting behind the wheel.
Although their approaches are completely different, some fantastic examples of fun test rides include Jagular's Villain Academy and Toyota's Musical City stunt.
26 Car Test Drive Campaigns
More Stats +/-
Test Drive Prank Ads
Test Drive Advergames
In-Mall Car Showrooms
Gamified Test Drives
Augmented Reality Driving Apps
From Augmented Reality Driving Apps to Test Drive Prank Ads
Sep 3, 2014By: Laura McQuarrie -