Getting to drive around a new car always makes for a fun test drive, but #PoloTag from Volkswagen makes the activity even more interactive and fun.
In order to promote the new Volkswagen Polo, the car was sent out across South Africa and people were challenged to spot it and tag it for a chance to drive it. The new car was awarded to the person who managed to drive the car the longest before getting tagged by another person wanting to take a test drive. On social media, hints as to where the car would be popping up next were shared, so that it would be easy for people to tag. The campaign is a great one to rally car lovers online and offline, plus, get people testing out the new and improved Volkswagen Polo.
Gamified Test Drives
More Stats +/-
Drunk Driving Superhero Ads
Real-World Gaming Cars
Classy German Pickups
Shark-Inspired Automotive Games
Intentionally Broken Billboards