Rockstar

South African Audiences Take Virtual Hyundai i30 Test Drive

By: Jonathon Brown - Published: • References: hyundaicanada & creativecriminals
Taking the Hyundai i30 test drive doesn't mean you have to actually go anywhere. Quite the contrary, in fact, as dozens of South African party-goers got a chance to take the virtual reality test drive.

Two-person driving teams signed up to take a test drive on tablets via Facebook connect. While they waited for their turn to play the game/test drive the car, they interacted with a virtual electronic brochure educating them on the design and performance details of the car. This was all featured on the touch screen rear windshield.

Once inside the car, duos navigated the road in a manner similar to racing video games. The road in front of them was projected onto the front windshield with icons placed all over the road. When participants captured those objects they were awarded points and given information relative to that particular feature of the car. Stats for Virtual Reality Test Drives Trending: Older & Mild
Traction: 1,534 clicks in 93 w
Interest: 1.4 minutes
Concept: Hyundai I30 Test Drive
Related: 74 examples / 57 photos
Segment: Males, 12-55
Comparison Set: 27 similar articles, including: surreal gaming specs, mini headset cinemas, and virtual reality gps devices.