Land Rover's Pop Up Ad Encourages People to Book a Test Drive

By: Laura McQuarrie - Published: Sep 3, 2014 • References: landrover & adsoftheworld
Land Rover's clever 'Meeting Reminder' pop up ad was hosted on lifestyle, news and weather websites, encouraging people stuck at their desks to seek adventure.

The pop-up ad was styled to look like an ordinary meeting reminder, and when a user went to dismiss the reminder, instead it would open up like a small garage door to reveal a Land Rover vehicle, with a new option to "Escape." Clicking the Escape button took users to a page where they could book a test drive in a Land Rover car. The clever ad was successful at engaging over 210,000 users and reinforced how easy it is to embark on an adventure with a Land Rover vehicle. Stats for Escapist Auto Ads Trending: Older & Mild
Research: 443 clicks in 89 w
Interest: > 3 minutes
Concept: Pop Up Ad
Related: 44 examples / 34 photos
Segment: Males, 18-55
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