Land Rover's clever 'Meeting Reminder' pop up ad was hosted on lifestyle, news and weather websites, encouraging people stuck at their desks to seek adventure.
The pop-up ad was styled to look like an ordinary meeting reminder, and when a user went to dismiss the reminder, instead it would open up like a small garage door to reveal a Land Rover vehicle, with a new option to "Escape." Clicking the Escape button took users to a page where they could book a test drive in a Land Rover car. The clever ad was successful at engaging over 210,000 users and reinforced how easy it is to embark on an adventure with a Land Rover vehicle.
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