Land Rover's Pop Up Ad Encourages People to Book a Test Drive
Laura McQuarrie — September 3, 2014 — Autos
References: landrover & adsoftheworld
Land Rover's clever 'Meeting Reminder' pop up ad was hosted on lifestyle, news and weather websites, encouraging people stuck at their desks to seek adventure.
The pop-up ad was styled to look like an ordinary meeting reminder, and when a user went to dismiss the reminder, instead it would open up like a small garage door to reveal a Land Rover vehicle, with a new option to "Escape." Clicking the Escape button took users to a page where they could book a test drive in a Land Rover car. The clever ad was successful at engaging over 210,000 users and reinforced how easy it is to embark on an adventure with a Land Rover vehicle.
The pop-up ad was styled to look like an ordinary meeting reminder, and when a user went to dismiss the reminder, instead it would open up like a small garage door to reveal a Land Rover vehicle, with a new option to "Escape." Clicking the Escape button took users to a page where they could book a test drive in a Land Rover car. The clever ad was successful at engaging over 210,000 users and reinforced how easy it is to embark on an adventure with a Land Rover vehicle.
Trend Themes
1. Interactive Advertising - Using innovative pop-up ads to engage and encourage action from users.
2. Disguised Marketing - Creating ads that blend seamlessly into everyday activities to surprise and capture attention.
3. Adventure Marketing - Using messaging and visuals that evoke a sense of excitement and escape to appeal to consumers.
Industry Implications
1. Automotive - Utilizing interactive and disguised ads to generate interest in test driving and purchasing vehicles.
2. Advertising - Incorporating inventive and engaging methods to create memorable and effective ad campaigns.
3. Travel and Leisure - Harnessing the concept of adventure and escapism to attract customers and promote travel experiences.
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