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The Musical City by Toyota is a Choose-Your-Own Playlist Adventure

By: Laura McQuarrie - Published: • References: toyota-europe & adweek
To promote Toyota's Yaris Hybrid in the most fun way possible, Saatchi & Saatchi Europe created 'The Musical City' in Prague.

The stunt involved swapping street signs for popular song titles, sending people out for a test drive in the Yaris Hybrid and asking them to sing along. The stereo system in the car was connected to the GPS onboard, so that drivers had to make choices at forks in the road where one direction change the music to something like 'Heart of Glass,' while the other way would start 'Ain't No Sunshine.' Although most of the drivers should probably not drive off and try to get themselves record deals, the whole stunt is fun and silly, plus it's a great way to put technology to work to show off the "Yaris Hybrid experience." Stats for Musical Test Drives Trending: This Quarter & Average
Traction: 332 clicks in 9 w
Interest: > 3 minutes
Concept: "the Musical City"
Related: 68 examples / 52 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: celebrity fight car ads, keep it wild, and movement-steered automobiles.