To get people charged up about the launch of the Volkswagen e-Golf model in Norway, Volkswagen set up a unique mobile car ad. With the e-Golf app, Norwegians could charge up their phones and at the same time, collect a raffle ticket for the chance to win an e-Golf of their very own. A few extra raffle tickets could also be earned by signing up for a test drive of the car, as well as sharing the app with others on social networks.
Since the e-Golf is an electric vehicle, this is a clever way to make use of the hardware in smartphones that is used to charge up a battery. As a result of the e-Golf app, Volkswagen reports an all-time high in sign ups for test drives.
Stats for Phone-Charging Car Ads
Trending: Older & Mild
Research: 515 clicks in 89 w
Interest: > 3 minutes
Concept: "mobile Car Ad"
Related: 46 examples / 35 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: luxury camper vans, classy german pickups, and extinct passenger campaigns.
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