Many car makers put their new models to the test using a series of test tracks and simulations, but not Alfa Romeo. To prove the sporting capabilities of the new MiTO Quadrifoglio Verde, the company decided to enlist the help of stunt driver Terry Grant to drive through two and a half thousand water filled balloons with the result being filmed with a high definition Red Epic camera.
This helps form part of a Facebook event, giving entrants the chance to win a track day at Goodwood by guessing the location of the four balloons that survived the endeavor. The stunt is a great way to get people talking about the car, and entice viewers to rewatch the video multiple times.
Stats for Balloon-Popping Test Drives
Trending: Older & Chilly
Research: 688 clicks in 234 w
Interest: > 3 minutes
Concept: Alfa Romeo Balloons
Related: 75 examples / 58 photos
Segment: Neutral, 18-55+
Comparison Set: 28 similar articles, including: fun floating furniture, intimate inner-tube editorials, and balloon-surrounded beauties.
Intimate Inner-Tube Editorials
Fun Floating Furniture
Cheeky Fashion Campaigns
Realistic Bubble Lighting