Since last year's Super Bowl, Jaguar has been promoting its luxury cars with the 'It's Good to be Bad' campaign, including videos on how to 'Sound Like a Villain, and 'Drive Like a Villain.' While it was entertaining to watch Tom Hiddleston have all the fun, on May 10th, Jaguar recently set up the Villain Academy at Circuit of the Americas, where people could learn to "Master the Art of the Getaway" and test drive a Jaguar F-TYPE R Coupe.
Jaguar enthusiasts and owners were invited to take full advantage of the auto's 550 hp through stunts like relay autocross courses, getaway runs, high-speed laps and other evasive driving maneuvers. With this being the full embodiment of the #GoodToBeBad campaign, people got a taste of what it really might be like to be nefarious for a day.
Stats for Villainous Driving Schools
Trending: Older & Chilly
Research: 275 clicks in 102 w
Interest: > 3 minutes
Concept: "drive Like A Villain"
Related: 86 examples / 66 photos
Segment: Males, 18-35
Comparison Set: 31 similar articles, including: ferociously elegant vehicles, job-seeking candy campaigns, and villainous auto ads (update).
Villainous Driving Schools
More Stats +/-
Job-Seeking Candy Campaigns
Ferociously Elegant Vehicles
Villainous Auto Ads (UPDATE)
Chicken Car Commercial Parodies
Villainous Auto Ads