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The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water

By: Meghan Young - Published: Jun 22, 2011 • References: bloomberg and psfk
There is one car company that is currently trying to blow its competitors out of the water and by the looks of the Audi 2011 Frankfurt Auto Show pavilion, I think you can quickly figure out which one that happens to be. Audi's stand will include a massive indoor test track, in which prospective customers can actually test drive the cars they are interested in.

At the cost of more than 10 million euros ($14.3 million), the Audi 2011 Frankfurt Auto Show pavilion stretches nearly 50,000 square feet and will feature a central display space as well as a lounge area. The quarter-mile test track will wrap around the upper portion of the pavilion. Construction is set to commence in July 2011.