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The Ford Get More than a Test Drive Event Adds a Competitive Element

By: Michael Hines - Published: • References: ford & springwise
Ford is putting a fun new spin on the typically tame test drive with the new Ford Get More than a Test Drive event. The event lets drivers test out the 2012 Ford Focus on an atypical test drive course. In addition to the crazy course, the 2012 Ford Focus cars used for the event have been decked out with in-car cameras, G-force trackers and lap time recorders. The purpose of all this tech is to score drivers on how well they do covering the test track.

The scores and videos taken of the drivers are posted online, letting people share their unique experience. Judging by the video featured here, the Get More than a Test Drive event seems to be a lot of fun. The course is designed to bring out the best in both the car and driver with its sharp turns and narrow confines. Perhaps the most awesome part of the entire event are the video game-like sounds that are played every time a driver executes a perfect turn or avoids hitting an obstacle. There is nothing like a guitar riff to tell you that you're a good driver. Stats for Stat-Tracking Auto Trials Trending: Older & Chilly
Traction: 2,371 clicks in 155 w
Interest: > 3 minutes
Concept: More Than A Test Drive
Related: 36 examples / 28 photos
Segment: Males, 18-55
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