The Volkswagen Polo Game 'Tame the Tank'

By: Katherine Vong - Published: Apr 8, 2010 • References: & digitalbuzzblog
Marketing is often about customer engagement and if you're an auto manufacturer, what better way to engage the than with a fun driving game? The Volkswagen Polo Game, called 'Tame the Tank,' is an advergame created by Tribal DDB Amsterdam to promote the Volkswagen Polo.

The Volkswagen Polo game, which is--unfortunately--all in Dutch, is 2D but features some 3D aspects. It involves driving around the new Polo while collecting items for "good and bad," according to Digital Buzz. Stats for Test Drive Advergames Trending: Older & Warm
Research: 9,404 clicks in 320 w
Interest: 4 minutes
Concept: Volkswagen Polo Game
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: interactive pepsi transit ads, interactive wonderbra ad, and volkswagen eos with retractable glass roof.