The Nars cosmetic brand has taken to Pinterest to launch its latest Satin Lip Pencil collection. In celebration of the line, it called upon well-known Pinterst curators via its current collaborations with Danae Vokolos, Caitlin Cawley and Bekka Palmer.
Vokolos, Cawley and Palmer have broadcast their own Satin Lip Pencil boards on their Pinterest accounts. The line is exclusively based on red, pink and nude hues, encouraging viewers to pin images that are similarly based on or inspired by the products. Nars has in this way prompted users of the social media platform to see how they can pair the lipsticks with outfits and accessories. An e-commerce option then allows them to make purchases as desired.
Stats for Cosmetic Social Media Campaigns
Trending: Older & Mild
Research: 3,944 clicks in 167 w
Interest: 1.1 minutes
Concept: Satin Lip Pencil Collection
Related: 56 examples / 43 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: kaleidoscopic cosmetic campaigns, dessert-inspired cosmetic lines, and trial-sized beauty deliveries.
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