The WWF All for Bear Campaign Succeeded with a $0 Media Budget

By: Gil Haddi - Published: Jun 11, 2013 • References: allforbear & creativecriminals
The current WWF Russian All for Bear campaign has been wildly successful at raising public awareness and media attention towards the problem of diminishing polar bear habitats.

This amazing success story is made even more incredible by the fact that there was no money given towards a media budget, concentrating all of the efforts on building a website that connects to social media outlets. Via Facebook, users can interact with the polar bears, donate money to the WWF charity and even take part in their polar bear adoption program.

The project quickly gained momentum, being promoted by celebrities and Russian media and news outlets at no cost, so that now one of every two Russian Facebook users has interacted with the All for Bear campaign. Stats for Polar Bear PSA Petitions Trending: Older & Mild
Research: 606 clicks in 153 w
Interest: > 3 minutes
Concept: All For Bear
Related: 101 examples / 78 photos
Segment: Neutral, 12-55
Comparison Set: 37 similar articles, including: personified polar bear promos, toxic animal ads, and melting board games.