Crazy Water's Crazy Dry January Makes Not Drinking Fun
Laura McQuarrie — January 2, 2024 — Marketing
References: drinkcrazywater & news-journal
As of January 1st, thousands of people pledged to participate in Dry January, Crazy Water is kicking off a campaign that calls the month Crazy Dry January.
After weeks of indulgence, many people want to get back on track and recommit to their health, and Crazy Water is aligning with the resolutions that drinkers are making with the benefits of its product with "11-plus Mother Nature-infused minerals." Although excluding something from one's routine can cause feelings of lack, Crazy Water's campaign inspires people to create refreshing, hydrating and healthful mocktails like the Crazy-tini, which can be enjoyed shaken or stirred, and without any of the regrets that follow the over-consumption of too many cocktails.
As part of its Crazy Dry January campaign, the only mineral water bottled in Texas is sharing larger-than-life billboards that invite people to "get undrunk."
After weeks of indulgence, many people want to get back on track and recommit to their health, and Crazy Water is aligning with the resolutions that drinkers are making with the benefits of its product with "11-plus Mother Nature-infused minerals." Although excluding something from one's routine can cause feelings of lack, Crazy Water's campaign inspires people to create refreshing, hydrating and healthful mocktails like the Crazy-tini, which can be enjoyed shaken or stirred, and without any of the regrets that follow the over-consumption of too many cocktails.
As part of its Crazy Dry January campaign, the only mineral water bottled in Texas is sharing larger-than-life billboards that invite people to "get undrunk."
Trend Themes
1. Dry January Campaigns - Capitalizing on the trend of Dry January, Crazy Water launches a campaign to inspire people to create refreshing mocktails.
2. Health Conscious Resolutions - Crazy Water aligns with the resolutions of health-conscious individuals by promoting the benefits of its mineral-infused water.
3. Non-alcoholic Beverage Movement - Crazy Water's Crazy Dry January campaign taps into the growing movement of non-alcoholic beverages by offering drink alternatives.
Industry Implications
1. Beverage Industry - Crazy Water's campaign highlights the potential for innovation in the beverage industry by promoting mocktails and non-alcoholic options.
2. Health and Wellness Industry - Crazy Water's focus on the health benefits of their mineral water presents opportunities for disruptive innovation in the health and wellness industry.
3. Advertising and Marketing Industry - Crazy Water's bold billboard campaign demonstrates the potential for disruptive innovation in the advertising and marketing industry when it comes to promoting non-alcoholic beverages.
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