A majority of the success of this stunt came from the amount of press coverage Pause received when letting journalists now what the CEO was up to. When it was time for the small gadget to be swallowed, thousands of people were watching and could even send requests for the organizers to play certain songs. After hooking up a digital stethoscope, people from around the world could here the exact song being played inside the CEO's stomach. Hence, the human jukebox was formed and Pause gained worldwide attention.
Implications - When marketing products, businesses must keep in mind that to gain attention from consumers, a sense of surprise and originality is necessary. A publicity stunt like the one above is sure to garner attention from curious consumers.