Talented

The 'I like Naples' Installation Illuminates the City

By: Josh Mears - Published: • References: iabo.it & inspirefirst
Created by artist and designer IABO, the 'I like Naples' installation is aimed to entice more followers to the Italian city. The installation features an over-sized Facebook 'Like' button, which has been placed above the City Hall.

The I like Naples campaign sign lights up during the night. This new campaign is not the first viral tourist campaign centered around Facebook, as a small European municipality once posted comments from Facebook all over the town. This campaign is most likely an attempt to reinvent Naples tourism to attract a younger following through Facebook. If successful, this campaign will no doubt be the first of many viral tourism publicity stunts to come in the future. Stats for Illuminated Social Media Signs Trending: Older & Chilly
Traction: 2,708 clicks in 141 w
Interest: 4 minutes
Concept: I Like Naples
Related: 55 examples / 42 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: social network nightspots, interactive inflatable branding, and posh pop packaging.