Created by artist and designer IABO, the 'I like Naples' installation is aimed to entice more followers to the Italian city. The installation features an over-sized Facebook 'Like' button, which has been placed above the City Hall.
The I like Naples campaign sign lights up during the night. This new campaign is not the first viral tourist campaign centered around Facebook, as a small European municipality once posted comments from Facebook all over the town. This campaign is most likely an attempt to reinvent Naples tourism to attract a younger following through Facebook. If successful, this campaign will no doubt be the first of many viral tourism publicity stunts to come in the future.
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