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The McDonald's Sundial Billboard is absolutely brilliant. Known for their clever publicity stunts such as their light post coffee installation and Dollar Drink Day ice sculpture, this one might have just out done them both and those that came before.

Conceived and executed by ad agency Leo Burnett, the McDonald's Sundial Billboard essentially tells people when to eat a certain meal. For instance, morning time definitely calls for some sort of breakfast sandwich, why not their bagel BLT? Simple and effective, the McDonald's Sundial Billboard will entice many hungry individuals to forego their healthy meals for one day to enjoy whatever is suggested above this particular chain. Hopefully it won't make anyone late for anything important.