Without fail, nudity is a reliable way to attract attention, so it became the basis of this 'Get Naked' Stover Photographers campaign. Birgit Stoever hired the help of the Rocket and Wink of Germany to publicize the firm in a way that is playful rather than pornographic.
The team came up with a rather effective way to broadcast the picture-taking service to Hamburg advertising agencies which involved visiting each office in person. Quite appropriately (or perhaps inappropriately according to some), various executives were visited by a streaker who delivered promotional packages from the company. Not simply containing information about Birgit Stoever's work, these 'Get Naked' Stover parcels included instructions on how to become a disguised streaker yourself, offering a complementary paper bag to wear over your head.
Stats for Streaker-Recruiting Publicity Stunts
Trending: Older & Buzzing
Research: 13,794 clicks in 254 w
Interest: 4 minutes
Concept: Get Naked Stover
Related: 99 examples / 76 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: topless social experiments, confidently nude editorials, and pop star tribute spreads.
Streaker-Recruiting Publicity Stunts
More Stats +/-
Confidently Nude Editorials
Topless Social Experiments
Pop Star Tribute Spreads
Streaker Love Story
Garden of Eden Editorials