There's nothing like arousing the imagination for a clever campaign to promote Palmolive shower products. In downtown Moscow, the publicity stunt features real models taking shifts bathing within a billboard equipped as a shower.
A frosted but translucent material blurs the view of the bathing beauties, but crowds of people in the streets watch this model bathe in the Palmolive Shower, hanging on every silhouette and movement. If this doesn't seduce consumers, I don't know what will.
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