In celebration of their launch of the Color Sensational Maybelline lipsticks, lip liners and lip glosses, the cosmetic giant is partnering with the cast of Chicago to do a live performance and make-up tutorial at Grand Central Terminal.
It is good to see companies like Maybelline returning to grand publicity stunts to launch new products. Not only are they fun, but they are also a good economic indicator as the marketing sector was hit hard during the economic slump.
Implications - forget mismatching lip color! the Maybelline street artists are waiting on scene to identify the perfect shade of passers by and offer sensational on the spot makeovers.
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