To celebrate the launch of 'Golden Wonder: The Nation’s Noodle' a company named Cow fitted 300 noodle pots with individual parachutes and dropped them from a vertigo-inducing 150 foot.
The scramble that ensued to get a hold of them wasn’t just born out of warm, nostalgic feelings for an old British favourite -- one contained £1000 (or $2,000).
24 year old Southsea resident Tuan Anh Nguyen was the lucky winner who walked away with the cash, and of course, a Nation’s Noodle.
You can view the Flickr Set here:
Parachuting Publicity Stunts
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